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ENTERPRISE DYNAMICS

How can agricultural and sideline products be promoted to the world?

Time: Jan 23,2025

【Summary Description】 The implementation of these measures will help enhance the international competitiveness and market share of our agricultural and sideline products.

  I. Improving Product Quality and Safety

  Standardized Production: Establish a standardized system for agricultural and sideline product production to ensure product quality consistency and stability. This includes standardized operations in all aspects, from planting and breeding to processing and packaging.

  Strengthening Quality Supervision: Establish and improve a quality supervision system for agricultural and sideline products, strengthening supervision of production, processing, and circulation to ensure that product quality meets international standards.

  Improving Safety Awareness: Strengthen education on agricultural product safety awareness, ensuring that producers, processors, and sellers fully understand the importance of food safety and take corresponding measures to guarantee product quality.

  II. Strengthening Brand Building

  Building Distinctive Brands: Based on the characteristics and advantages of agricultural and sideline products, build brands with local characteristics and market competitiveness. This includes the design of the brand name, logo, and packaging.

  Improving Brand Awareness: Through participation in international agricultural product expositions and sales exhibitions, as well as the use of the internet and social media for publicity and promotion, improve brand awareness.

  Maintaining Brand Image: Strengthen the maintenance and management of the brand image, ensuring that product quality and service levels remain consistent, and establishing a good brand image.

  III. Expanding Sales Channels

  Utilizing Cross-border E-commerce Platforms: Leverage cross-border e-commerce platforms to directly sell agricultural and sideline products to overseas markets. This can reduce the cost of intermediate links and improve transaction efficiency.

  Establishing an Overseas Sales Network: Through cooperation with overseas distributors, agents, etc., establish a stable overseas sales network. This helps to expand the overseas market coverage of agricultural and sideline products.

  Participating in International Trade Exhibitions: Actively participate in international trade exhibitions and agricultural product expositions to showcase the advantages and characteristics of agricultural and sideline products, attracting the attention and cooperation of overseas customers.

  IV. Strengthening International Cooperation and Exchange

  Understanding International Market Demand: Conduct in-depth research on international market demand and trends, understanding the preferences and purchasing habits of overseas consumers, and providing targeted guidance for agricultural and sideline product exports.

  Strengthening Cooperation with International Organizations: Establish cooperative relationships with international agricultural organizations and trade organizations to obtain more international resources and support.

  Participating in the Formulation of International Trade Rules: Actively participate in the formulation and revision of international trade rules to obtain more rights and protection for agricultural and sideline product exports.

  V. Government Support and Policy Guidance

  Providing Policy Support: The government can introduce a series of support policies, such as tax incentives and financial subsidies, to encourage agricultural and sideline product enterprises to expand into overseas markets.

  Strengthening Supervision and Service: The government should strengthen supervision and service of agricultural and sideline product exports, ensuring that product quality and safety meet international standards, while providing enterprises with convenient and efficient export services.

  Promoting International Cooperation: The government can promote cooperation and exchange with international agricultural organizations and countries to create a more favorable international environment for agricultural and sideline product exports.

  Promoting agricultural and sideline products to the world requires a multi-pronged approach, including improving product quality and safety, strengthening brand building, expanding sales channels, strengthening international cooperation and exchange, and government support and policy guidance. The implementation of these measures will help to enhance the international competitiveness and market share of China's agricultural and sideline products.

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